For Coaches, Consultants, and Local Service Businesses

More Booked Appointments.Less Manual Follow-Up.

I build connected digital systems that capture new enquiries, respond quickly, follow up consistently, and help qualified prospects book the next step.

Find the gaps. Clarify your priorities. Plan the right system.

Paolo Solomon, Digital Systems Builder
Capture
Nurture
Convert

From first enquiry to qualified sales opportunity.

Where Opportunities Get Lost

Getting the Enquiry Is Only the Beginning.

The real problem often appears after someone reaches out.

Slow Responses

New enquiries wait too long or sit unanswered across different inboxes.

Inconsistent Follow-Up

The next step depends on memory, manual tasks, or someone finding time to respond.

Disconnected Systems

Landing pages, conversations, calendars, and sales activity operate separately.

Business-First Systems Approach

I Don't Just Build the Page. I Build What Happens Next.

I first understand how your business handles enquiries. Then I build and connect the system around that journey.

1

Understand

Learn your offer, audience, current process, and bottlenecks.

2

Map

Plan the path from first enquiry to the next sales opportunity.

3

Build and Connect

Connect landing pages, AI responses, CRM, follow-up, booking, and the sales pipeline.

4

Improve

Review the journey and refine the areas causing friction.

Workflow Portfolio

See the Automations in Action

Real HighLevel workflows built, tested, and demonstrated step by step.

Apollo → Zapier → GHL Inbound Webhook → Create Contact → Apollo Import Tag

In Progress
Coming Soon

Conditional Follow-Up Based on Lead Source

Checks where each lead came from (ad, form, or referral) and sends the follow-up that fits that source.

Systems in Practice

See How the Strategy Comes Together.

Explore how the landing page, CRM, automation, and follow-up can work as one connected customer journey.

Sydney Ceramic Coatings Lead Funnel

Completed Portfolio Demo

A lead-magnet funnel designed to capture vehicle owners who are still researching ceramic coating options.

Funnel Strategy

I created a lead-magnet-first journey built around the Free Ceramic Coating Buyer's Checklist. Visitors provide only their first name and email address, making the initial conversion simple and low-friction.

Customer Journey

Traffic → Checklist Landing Page → Opt-In Form → Thank-You Page → Checklist Delivery Email → Educational Nurture → Optional Free Consultation

Automation Flow

GoHighLevel captures the contact, confirms the request on the thank-you page, delivers the checklist by email, and continues with educational follow-up. Interested prospects can then move into a separate consultation path.

Tools Used

GoHighLevel for the funnel, form, CRM, workflow automation, email delivery, and lead nurturing.

Watch Project Walkthrough

Vivace Consultation Booking Funnel

Completed Portfolio Demo

A qualification-first booking system designed to guide prospective clients from skin concerns to a complimentary Vivace consultation.

Funnel Strategy

Position the complimentary consultation as the primary conversion step, helping visitors move from uncertainty to a clear and appropriate next action.

Customer Journey

Visitor reviews the educational landing page, answers qualification questions, selects a consultation time, and receives confirmation and appointment reminders.

Automation Flow

New enquiries are tagged and added to the CRM pipeline. Booking, follow-up, reminder, showed, no-show, cancellation, and customer stages are managed through connected workflows.

Tools Used

Custom landing-page design, qualification form, calendar, CRM pipeline, tags, email templates, and workflow automation.

Watch Project Walkthrough (Coming Soon)

Creative Business Bootcamp Sales Funnel

Completed Portfolio Demo

A direct-enrollment sales system designed to help an established creative coaching business present its offer, collect customer information, process payments, recover abandoned checkouts, and begin onboarding new members.

Funnel Strategy

This direct-enrollment funnel was designed for an established creative business coaching program. The sales page communicates the audience’s business challenges, presents the four-month program, explains the deliverables, introduces the coach, answers objections, and moves qualified visitors toward enrollment without requiring an application call. The offer includes two payment options: $197 per month for four payments or $788 paid in full, supported by a 10-day money-back guarantee.

Customer Journey

Traffic Source → Sales Page → Enrollment CTA → Contact Information → Payment Selection → Purchase Completed → Confirmation Page → Onboarding Visitors can arrive through Instagram, LinkedIn, podcasts, referrals, email, organic search, or webinar and VSL content. After reviewing the offer, they enter their contact information, select a payment option, complete enrollment, and receive the appropriate confirmation and onboarding communication.

Checkout and Payment Flow

The two-step checkout separates contact capture from payment completion to reduce friction and preserve the lead’s information if checkout is not completed. Step 1 collects the customer’s name, email address, and phone number. Step 2 presents the payment options and securely collects payment information. Available options: • $197 per month for four payments • $788 paid in full • 10-day money-back guarantee

Automation Flow

Checkout Started → Contact Captured → Abandoned Checkout Check → Recovery Email and SMS → Purchase Completed → Recovery Tag Removed → Enrolled Tag Applied → Confirmation and Onboarding If someone begins checkout but does not complete payment, the system applies an abandoned-checkout tag and starts the recovery sequence. When payment is completed, the recovery tag is removed, the enrolled tag is applied, and the customer receives enrollment confirmation and onboarding communication.

Tools Used

Custom Funnel Design • CRM System • Two-Step Order Form • Stripe Test Mode • Workflow Automation • Email and SMS • Tags and Segmentation • Custom Domains • Responsive Funnel Design

Watch Project Walkthrough (Coming Soon)

Portfolio demonstration of funnel strategy, booking automation, and CRM implementation.

Client Experiences

Real Feedback From People I've Worked With.

Client experiences from seven years of freelance work across lead generation, marketing support, research, and digital operations.

"
Paulo worked for my agency remotely for over 5 years. He even trained and brought on people under him that he managed. We were always very happy with his work. It was only due to a pivot that we no longer needed his services. I would recommend him to anyone looking for remote help in marketing or lead gen.
Aaron Novak
Aaron Novak
Founder, Matix Labs | Ecommerce Consultant
"
Paolo is a motivated, forward-thinking professional. He was able to generate quality leads for my coaching business. He has a very positive attitude and is extremely goal-oriented. I found communicating with him to be highly effective and his organizational skills along with his technical proficiency was also welcomed during our project together. I would not hesitate to recommend him to help your business for quality leads.
Deborah Crowe
Deborah Crowe
Fractional Executive Leader | Executive and Leadership Coach
"
Paolo reached out to me via LinkedIn and came across as very professional. I was looking to run some experiments with LinkedIn Navigator and he agreed to help. We ran several experiments and I was impressed by Paolo's enthusiasm. He takes instructions well and was not deterred when we hit obstacles. I would use Paolo again, he is a cost effective resource for testing new ideas and concepts and has the intellect to adapt an idea and see whether he can improve it.
Brad Emery
Brad Emery
CEO, The Aimviva Travel Club
About Paolo

The Builder Behind the System

Paolo Solomon, Digital Systems Builder

I'm Paolo Solomon, a Digital Systems Builder with seven years of freelance experience across lead generation, marketing support, funnels, CRM, and automation.

I look beyond the landing page to build connected systems that help businesses respond faster, follow up consistently, and move qualified prospects toward the next step.

Let's Find the Gaps

Find Out What Is Slowing Down Your Customer Journey.

Book a free strategy call to discuss your current setup, where opportunities may be getting stuck, and what deserves attention first.

Share Your Challenge→Choose a Time→Receive Confirmation

Email-only appointment communications. SMS reminders are not enabled at launch.

Common Questions

Before You Book